If you’re trying to grow your business, the easiest way to do that is by increasing revenue per subscriber. The best way to do this is by encouraging your subscribers to purchase more products or services from you. You can try charging your current customers more for a new product or service, but that’s typically not an effective strategy for upselling. In this article, we’ll provide you with some ideas for how to upsell an existing customer on their next subscription billing cycle using email marketing automation.

Set a subscription billing to upsell goal

Before you can start upselling, you must first set a goal for how many subscribers you want to sell. You’ve built a relationship with your customer, and they’re ready to buy again. But what should you sell them? You want to improve their experience even more than the first time around. That means not only selling …