From Engagement too Analysis: What Push Notifications Mean for Ecommerce

You’ve all seen those notifications on your phones, but what are push notifications really? They are popups on your phone or device that display an alert or update on your phone you when something important happens. They’re the most effective way for brands to reach their customers, and many retailers are now turning to push notifications as part of their overall marketing strategy.

A new way to reach customers

In a world where the average consumer is bombarded with thousands of messages a day, it’s more important than ever for you to stand out from the crowd. And when it comes to standing out, there’s no better way than through push notifications.

Push notifications are a great way to reach customers who have opted-in to receive them. They can be used as an opportunity to promote sales and new products or services, notify users of exclusive discounts or special …