Customer success teams are under increasing pressure to prove the value of their work. If a customer is happy, your job is easy. But if they’re not, it can be hard to say why—and your team won’t get any credit for fixing problems that you can’t measure. The key to making the most of this data is to use it to solve problems before they become too big and expensive to handle. With that in mind, here are some ways to make use of your customer success surveys.

Understand the survey’s purpose

The first step is to understand why you’re conducting the survey, and what you hope to achieve by doing so. This will help you determine what questions you need to ask for it to be valuable. Once you’ve identified these questions, you must know how to analyze the results of your survey when they come in. This can …