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If you’re trying to grow your business, the easiest way to do that is by increasing revenue per subscriber. The best way to do this is by encouraging your subscribers to purchase more products or services from you. You can try charging your current customers more for a new product or service, but that’s typically not an effective strategy for upselling. In this article, we’ll provide you with some ideas for how to upsell an existing customer on their next subscription billing cycle using email marketing automation.
Set a subscription billing to upsell goal
Before you can start upselling, you must first set a goal for how many subscribers you want to sell. You’ve built a relationship with your customer, and they’re ready to buy again. But what should you sell them? You want to improve their experience even more than the first time around. That means not only selling them the same thing at a higher price (but not by so much that it seems like gouging) but also selling them something with more value than their initial purchase.
Create an attractive upsell offer
To make it as easy as possible for customers to upgrade their subscriptions, you should include an upsell offer in the email itself. This is relevant to what they are already paying for and will value, so they’ll be more likely to say yes. An example of this could be a free trial of your premium service if they’re currently signed up for the standard version. Or perhaps you could offer a discount on bundling several services together if they don’t already purchase them separately (like hosting and email marketing).
Make the upsell offer only available for a limited time
The best way to capitalize on the fact that your subscribers are already paying you is to make sure they don’t have a chance to forget about what they’ll be missing out on. This can be done by making the offer only available for a limited time. You can also do this by only offering the upsell to subscribers who have been with you for a certain amount of time.
Test the upsell offer on a one-off basis first
The first step to making sure your upsell offer is going to be effective is to test it out on a one-off basis. This will allow you to gauge the response from your audience, and figure out whether there are any issues with the content or its underlying messaging.
If you’re planning on sending an email blast that contains the upsell offer, then it’s best if you first send it out in isolation before adding it to an already existing email campaign or newsletter series. Make sure that this first test email only goes out to a small group of subscribers—this will help keep things manageable while also giving you useful data which can inform future campaigns. If possible, make sure that this initial group of recipients is similar to those whom you expect will buy your upsell offer in the long run.
You can use upsells to increase your revenue per subscriber
Upselling allows you to sell more products or services to existing customers, which increases the average value of a customer’s purchase. The more you upsell in a single transaction, the higher your average transaction price will be and the more money you’ll make from each customer.
With the right upsell offer, you can increase your revenue per subscriber and keep your customers engaged with your brand. You should always consider the value of what you’re offering as well as its price. If it’s worth more than a few dollars but less than $100, then it might be a good fit for an upsell offer. Also, keep in mind that you don’t want to make this offer too expensive or too complicated because then people won’t be able to take advantage of it.